John Marshall Roberts is a behavioral scientist with a focus on creativity and behavior change. An acclaimed communication expert and outspoken advocate for sustainable business, John is founder of Worldview Thinking, a strategic consultancy with a single focus: to help forward-thinking organizations drive change through radical, scientifically-grounded human insight.
As first articulated in his breakthrough 2008 book “Igniting Inspiration: A Persuasion Manual for Visionaries”, John’s Worldview Thinking™ framework has now been successfully used by hundreds of leaders and organizations worldwide. To make the framework easily accessible for decision makers, in 2010 John developed the Roberts Worldview Assessment (RWA)–a breakthrough psychometric index that measures what really matters for winning hearts and minds.
A dynamic and popular speaker within the sustainable business community, John has been invited to share his research by variety of leading global for profit, non-profit and governmental organizations including the US White House, Unilever, 3M, Sprint, Distributed Energy Financial Group, American Association of Advertising Agencies, IAG Insurance, Steelcase, Time Warner, Presidio, UCLA, TEDx, Johnson and Johnson, Best Western Hotels, General Mills, Royal Plunket Society, Minimonos, and the New Zealand Department of Conservation.
To the chagrin of academic colleagues, John spent his early career in New York and Los Angeles, escaping his behavioral science background in pursuit of his dual passions as a writer and professional musician. As fate would have it, John’s scientific training eventually caught up with him, colliding with his unique talent for passionate self-expression through the discovery and articulation of the Voice Code
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